Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By com- bining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a south- ern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Southern Proper is based on men’s décor and dress, and each bowtie (BeausTM) and necktie (GentsTM) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suiting’s, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

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Blue Linen and Wool Gentleman's Jacket
Blue Linen and Wool Gentleman's Jacket

 

Blue Linen and Wool Gentleman's Jacket

$395.00
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Blue Linen and Wool Gentleman's Jacket

$395.00

QUANTITY

Sunglasses Swim Trunks
Sunglasses Swim Trunks

 

Sunglasses Swim Trunks

$79.50
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Sunglasses Swim Trunks

$79.50

QUANTITY

Trout Short
Trout Short

 

Trout Short

$95.00
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Trout Short

$95.00

QUANTITY

White Frat Hat

 

White Frat Hat

$28.00
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White Frat Hat

$28.00

QUANTITY

Dog Days Pocket Tee
Dog Days Pocket Tee

 

Dog Days Pocket Tee

$32.00
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Dog Days Pocket Tee

$32.00

QUANTITY

Use Protection Pocket Tee
Use Protection Pocket Tee

 

Use Protection Pocket Tee

$32.00
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Use Protection Pocket Tee

$32.00

QUANTITY

Go For It In Two Pocket Tee
Go For It In Two Pocket Tee

 

Go For It In Two Pocket Tee

$32.00
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Go For It In Two Pocket Tee

$32.00

QUANTITY

Chase Tail Pocket Tee
Chase Tail Pocket Tee

 

Chase Tail Pocket Tee

$32.00
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Chase Tail Pocket Tee

$32.00

QUANTITY

Original Lab Tee

 

Original Lab Tee

$32.00
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Original Lab Tee

$32.00

QUANTITY

Grey All Prep Pullover
Grey

 

Grey All Prep Pullover

$125.00
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Grey All Prep Pullover

$125.00

QUANTITY

Grey
Cream

(see more colors)

All Prep Reversible Vest

$62.00
$125.00
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All Prep Reversible Vest

$62.00 $125.00

QUANTITY

Six Pack Longsleeve Tee
Six Pack Longsleeve Tee

 

Six Pack Longsleeve Tee

$35.00
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Six Pack Longsleeve Tee

$35.00

QUANTITY

Navy

 

Thomas Pullover

$125.00
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Thomas Pullover

$125.00

QUANTITY

Gentleman's Jacket
Gentleman's Jacket

 

Gentleman's Jacket

$395.00
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Gentleman's Jacket

$395.00

QUANTITY

The Beer Run Tee
The Beer Run Tee

 

The Beer Run Tee

$35.00
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The Beer Run Tee

$35.00

QUANTITY

Seafoam
Seafoam

 

Seafoam Campus Pants

$49.00
$99.00
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Seafoam Campus Pants

$49.00 $99.00

QUANTITY

Yellow
Turquoise

(see more colors)

Plaid Southern Shirt

$20.00
$85.00
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Plaid Southern Shirt

$20.00 $85.00

QUANTITY

Red
Navy

(see more colors)

Seersucker Shorts

$37.00
$75.00
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Seersucker Shorts

$37.00 $75.00

QUANTITY

Turquoise
Turquoise

(see more colors)

P.C. Shorts

$34.00
$69.50
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P.C. Shorts

$34.00 $69.50

QUANTITY

Navy
Turquoise

(see more colors)

Proper Polo

$37.00
$75.00
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Proper Polo

$37.00 $75.00

QUANTITY

Masters Green
Light Blue

(see more colors)

Club Shorts

$39.00
$79.50
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Club Shorts

$39.00 $79.50

QUANTITY

Patchwork Plaid Tie

 

Patchwork Plaid Tie

$37.00
$75.00
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Patchwork Plaid Tie

$37.00 $75.00

Navy
QUANTITY

Mint
Mint

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Original Tee

$32.00
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Original Tee

$32.00

QUANTITY

SOLD OUT
Hunter Green

 

Hunter Green All Prep Pullover

$125.00
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Hunter Green All Prep Pullover

Out of Stock

Patchwork Swim Trunks
Patchwork Swim Trunks

 

Patchwork Swim Trunks

$79.00
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Patchwork Swim Trunks

$79.00

QUANTITY