Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By com- bining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a south- ern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Southern Proper is based on men’s décor and dress, and each bowtie (BeausTM) and necktie (GentsTM) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suiting’s, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

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Gray Original Lab Tee

 

Gray Original Lab Tee

$32.00
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Gray Original Lab Tee

$32.00

QUANTITY

Light Blue
Light Blue

 

Light Blue Club Shorts

$32.00
$79.50
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Light Blue Club Shorts

$32.00 $79.50

QUANTITY
FINAL SALE: All final sale items may not be returned.

White
White

 

White P.C. Shorts

$30.00
$69.50
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White P.C. Shorts

$30.00 $69.50

QUANTITY
FINAL SALE: All final sale items may not be returned.

Cream
Cream

(see more colors)

Cream All Prep Reversible Vest

$50.00
$125.00
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Cream All Prep Reversible Vest

$50.00 $125.00

QUANTITY
FINAL SALE: All final sale items may not be returned.

Blue Linen and Wool Gentleman's Jacket
Blue Linen and Wool Gentleman's Jacket

 

Blue Linen and Wool Gentleman's Jacket

$395.00
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Blue Linen and Wool Gentleman's Jacket

$395.00

QUANTITY

Trout Pant
Trout Pant

 

Trout Pant

$125.00
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Trout Pant

$125.00

QUANTITY

Sunglasses Swim Trunks
Sunglasses Swim Trunks

 

Sunglasses Swim Trunks

$79.50
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Sunglasses Swim Trunks

$79.50

QUANTITY

Fishing Shirt Long-Sleeve
Fishing Shirt Long-Sleeve

 

Fishing Shirt Long-Sleeve

$85.00
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Fishing Shirt Long-Sleeve

$85.00

QUANTITY

Trout Short
Trout Short

 

Trout Short

$95.00
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Trout Short

$95.00

QUANTITY

SOLD OUT
White Frat Hat

 

White Frat Hat

$28.00
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White Frat Hat

Out of Stock

Chambray Hat
Chambray Hat

 

Chambray Hat

$28.00
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Chambray Hat

$28.00

QUANTITY

Dog Days Pocket Tee
Dog Days Pocket Tee

 

Dog Days Pocket Tee

$32.00
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Dog Days Pocket Tee

$32.00

QUANTITY

Use Protection Pocket Tee
Use Protection Pocket Tee

 

Use Protection Pocket Tee

$32.00
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Use Protection Pocket Tee

$32.00

QUANTITY

Go For It In Two Pocket Tee
Go For It In Two Pocket Tee

 

Go For It In Two Pocket Tee

$32.00
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Go For It In Two Pocket Tee

$32.00

QUANTITY

Chase Tail Pocket Tee
Chase Tail Pocket Tee

 

Chase Tail Pocket Tee

$32.00
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Chase Tail Pocket Tee

$32.00

QUANTITY

Spike the Shirt Southern Shirt
Spike the Shirt Southern Shirt

 

Spike the Shirt Southern Shirt

$85.00
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Spike the Shirt Southern Shirt

$85.00

QUANTITY

Elastic Waistband Red White Blue Seersucker Short
Elastic Waistband Red White Blue Seersucker Short

 

Elastic Waistband Red White Blue Seersucker Short

$75.00
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Elastic Waistband Red White Blue Seersucker Short

$75.00

QUANTITY

Original Lab Tee

 

Original Lab Tee

$32.00
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Original Lab Tee

$32.00

QUANTITY

Grey
Grey

 

Grey All Prep Reversible Vest

$50.00
$125.00
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Grey All Prep Reversible Vest

$50.00 $125.00

QUANTITY
FINAL SALE: All final sale items may not be returned.

Six Pack Longsleeve Tee
Six Pack Longsleeve Tee

 

Six Pack Longsleeve Tee

$16.00
$35.00
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Six Pack Longsleeve Tee

$16.00 $35.00

QUANTITY
FINAL SALE: All final sale items may not be returned.

Gentleman's Jacket
Gentleman's Jacket

 

Gentleman's Jacket

$395.00
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Gentleman's Jacket

$395.00

QUANTITY

SOLD OUT
The Beer Run Tee
The Beer Run Tee

 

The Beer Run Tee

$16.00
$35.00
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The Beer Run Tee

Out of Stock

Yellow
Yellow

 

Yellow Plaid Southern Shirt

$20.00
$85.00
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Yellow Plaid Southern Shirt

$20.00 $85.00

QUANTITY
FINAL SALE: All final sale items may not be returned.

Turquoise
Turquoise

 

Turquoise P.C. Shorts

$30.00
$69.50
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Turquoise P.C. Shorts

$30.00 $69.50

QUANTITY
FINAL SALE: All final sale items may not be returned.

Turquoise
Navy

(see more colors)

Proper Polo

$32.00
$75.00
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Proper Polo

$32.00 $75.00

QUANTITY
FINAL SALE: All final sale items may not be returned.

Masters Green
Masters Green

 

Masters Green Club Shorts

$32.00
$79.50
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Masters Green Club Shorts

$32.00 $79.50

QUANTITY
FINAL SALE: All final sale items may not be returned.

Patchwork Plaid Tie

 

Patchwork Plaid Tie

$32.00
$75.00
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Patchwork Plaid Tie

$32.00 $75.00

Navy
QUANTITY
FINAL SALE: All final sale items may not be returned.

Patchwork Swim Trunks
Patchwork Swim Trunks

 

Patchwork Swim Trunks

$79.00
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Patchwork Swim Trunks

$79.00

QUANTITY