Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By com- bining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a south- ern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Southern Proper is based on men’s décor and dress, and each bowtie (BeausTM) and necktie (GentsTM) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suiting’s, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

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Original Lab Tee

 

Original Lab Tee

$32.00
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Original Lab Tee

$32.00

QUANTITY

Gentleman's Tweed Jacket
Gentleman's Tweed Jacket

 

Gentleman's Tweed Jacket

$395.00
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Gentleman's Tweed Jacket

$395.00

QUANTITY

Grey All Prep Pullover
Grey

 

Grey All Prep Pullover

$125.00
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Grey All Prep Pullover

$125.00

QUANTITY

SOLD OUT
Navy
Navy All Prep Pullover

 

Navy All Prep Pullover

$125.00
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Navy All Prep Pullover

Out of Stock

Light Blue

 

Light Blue All Prep Pullover

$125.00
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Light Blue All Prep Pullover

$125.00

QUANTITY

Grey
Cream

(see more colors)

All Prep Reversible Vest

$125.00
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All Prep Reversible Vest

$125.00

QUANTITY

House Rules Longsleeve Tee
House Rules Longsleeve Tee

 

House Rules Longsleeve Tee

$35.00
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House Rules Longsleeve Tee

$35.00

QUANTITY

Six Pack Longsleeve Tee
Six Pack Longsleeve Tee

 

Six Pack Longsleeve Tee

$35.00
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Six Pack Longsleeve Tee

$35.00

QUANTITY

Navy

 

Thomas Pullover

$125.00
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Thomas Pullover

$125.00

QUANTITY

Gentleman's Jacket
Gentleman's Jacket

 

Gentleman's Jacket

$395.00
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Gentleman's Jacket

$395.00

QUANTITY

The Beer Run Tee
The Beer Run Tee

 

The Beer Run Tee

$35.00
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The Beer Run Tee

$35.00

QUANTITY

SALE
Seafoam
Seafoam

 

Seafoam Campus Pants

$65.00
$99.00
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Seafoam Campus Pants

$65.00 $99.00

QUANTITY

Yellow
Turquoise

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Plaid Southern Shirt

$85.00
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Plaid Southern Shirt

$85.00

QUANTITY

SALE
Red
Navy

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Seersucker Shorts

$45.00
$75.00
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Seersucker Shorts

$45.00 $75.00

QUANTITY

SALE
Turquoise
Turquoise

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P.C. Shorts

$50.00
$69.50
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P.C. Shorts

$50.00 $69.50

QUANTITY

Navy
Turquoise

(see more colors)

Proper Polo

$75.00
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Proper Polo

$75.00

QUANTITY

SALE
Butterbean Paisley Swim Trunks
Butterbean Paisley Swim Trunks

 

Butterbean Paisley Swim Trunks

$55.00
$79.00
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Butterbean Paisley Swim Trunks

$55.00 $79.00

QUANTITY

SALE
Masters Green
Light Blue

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Club Shorts

$55.00
$79.50
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Club Shorts

$55.00 $79.50

QUANTITY

White
Blue

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Frat Dress Code Tee

$32.00
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Frat Dress Code Tee

$32.00

QUANTITY

Raised Right Tee
Raised Right Tee

 

Raised Right Tee

$32.00
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Raised Right Tee

$32.00

QUANTITY

Patchwork Plaid Tie

 

Patchwork Plaid Tie

$75.00
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Patchwork Plaid Tie

$75.00

Navy
QUANTITY

Patchwork Plaid Bow Tie

 

Patchwork Plaid Bow Tie

$60.00
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Patchwork Plaid Bow Tie

$60.00

Navy
QUANTITY

Mint
Mint

(see more colors)

Original Tee

$32.00
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Original Tee

$32.00

QUANTITY

SALE
Blue
Blue

 

Campus Pants

$50.00
$99.00
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Campus Pants

$50.00 $99.00

QUANTITY

SOLD OUT
Hunter Green

 

Hunter Green All Prep Pullover

$125.00
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Hunter Green All Prep Pullover

Out of Stock

SALE
Cotton Boll Lounge Pants
Cotton Boll Lounge Pants

 

Cotton Boll Lounge Pants

$33.75
$45.00
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Cotton Boll Lounge Pants

$33.75 $45.00

QUANTITY

SOLD OUT
Patchwork Swim Trunks
Patchwork Swim Trunks

 

Patchwork Swim Trunks

$60.00
$79.00
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Patchwork Swim Trunks

Out of Stock