At the Tuckernuck HQ, we look at each season as an excuse to gather for a massive photoshoot: a celebration that highlights people we know, clothes we actually wear, and familiar settings that are dear to us. That celebration culminates in our seasonal catalog, which we are always excited to share with all of you.
We always select shoot locations that have personal meaning to our team, and that offer a historically rich, enticing backdrop for our scenes. The Main Line is a group of suburban towns outside of Philadelphia that are connected by the Main train line. We all grew up watching old movies like The Young Philadelphians or The Philadelphia Story and dreaming of these grand homes filled with stars like Katherine Hepburn, Paul Newman and Jimmy Stewart. Style icons Grace Kelly and Tory Burch grew up in this historic area and contributed to the enduring, All-American style that has graced the residents for generations.
As luck would have it, September, our co-founder grew up there as well. We took over her mother’s home and set up camp for a two-day shoot that entailed vintage cars, poker games, an Easter egg hunt, a few fake nuptials, a trip to the old book shop and a final scene at the timeless Wayne Train Station.
Our models were all friends that hailed from NYC, Philadelphia and DC and were incredibly patient as we dressed and redressed them in endless outfits.
We hope you enjoy shopping the 2013 Catalog as much as we enjoyed putting it together for you. Our entire team thanks you for your continued support! See you on the Eastern Shore just in time for summer.