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Company HQ: New York, New York
The brand's name was inspired by the founder's grandfather, Persifor Frazer Smith IV, who was known for his casual elegance and unique style, just how we think of Persifor's classy collection. Alexandra Thompson, a graduate of Colgate University and Parsons New School for Design, is the founder of this fabulous line of versatile sundresses and skirts, with a past in designing at such iconic brands as Lilly Pulitzer and merchandising at J.Crew.