ASHA designs and produces fine fashion jewelry handcrafted in New York, Florence, and Thailand with headquarters and showroom in NYC. ASHA has introduced and established a new category of jewelry that bridges fine and costume. The focus is on sophisticated design, a mix of top quality metals and exquisite gemstones comparable to fine jewelry, yet at affordable prices.

As an art history major at Georgetown University, Ashley Dodgen-McCormick launched ASHA drawing inspiration from her studies and time living abroad in Florence and Paris. She began to gain inspiration while on weekend trips to Venice, Prague and Edinburgh and designed her first pieces at a Parisian atelier near Place Vendôme. Designing under her Cuban nickname "Asha," Ashley's designs are influenced by the art, architecture and historical artifacts she encounters in her travels around the world.