Lilly Pulitzer speaks to those who celebrate the spontaneous, bohemian spirit of the brand’s founder. The company’s effortless fashions are born from the original design, when Lilly created a shift dress made of bright, colorful printed cotton in pink, green, yellow, and orange to camouflage citrus juice stains on her clothes. The brand continues to create authentic printed styles straight from the in-house print design studio for more than 60 years now.